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August 25, 2021

Quality Promotional Products = Powerful Marketing

Keeping your brand top-of-mind is key to building strong product sales. At Colonial Promotions, we understand the importance of building brand awareness, which is why we offer a wide range of promotional products to help companies create a lasting presence in the marketplace. Here are several reasons why quality promotional products are powerful tools in an effective marketing plan.

Resonate with consumers

Research shows that consumers like promotional products. A study by the Promotional Products Association International (PPAI) found that 83% of Americans reported that they liked receiving promotional items. Recipients appreciated the usefulness of the product received and 75.4% of respondents kept them because they believed the item was practical.

Proven method to increase sales

Companies that offer promotional items typically experience greater sales than companies that do not. A PPAI survey revealed that 52% of respondents did business with the advertiser after receiving a promotional product. When consumers use promotional products, they deem useful and unique, they are more likely to reach out to the business that gave the products to them.

Make an impression

Most people like to receive free items they feel are useful. Results from one PPAI study reveals that 52.1% of respondents harbored more positive feelings toward the company that gave them a useful promotional product.

Build brand awareness

All companies want consumers to be aware of their brand. Promotional products are a proven, effective way for people to see your brand, associate your brand and recognize your brand. In fact, a PPAI study showed that an impressive 76.2% of people who received promotional products in the past two years were able to recall the product received and the message associated with it.

Cost effective

Promotional items are an inexpensive method of marketing your product and creating frequent brand exposure. According to the 2014 Global Advertising Specialties Impressions Study by the Advertising Specialty Institute, promotional items have a lower cost-per-impression than traditional forms of advertising like print and electronic advertising. In short, promotional products give you a lot of return for your investment.

Broader reach

A PPAI study found that 55% of participants kept promotional products they received for more than a year. This statistic means that there is a greater chance for people other than the recipient to see the product and the brand associated with it, equating to the promotional product having a broader reach and stronger advertising power.

Products you can trust

Colonial Promotions has a great reputation and many long-time customers. We design custom-tailored promotional programs with quality products to help build and promote your brand. Simply put, we are a company you can trust.

Promotional products are powerful tools that make a positive impact on your marketing strategy. Whether your team wears polo shirts with your logo or you gift consumers a pen, bag, portable phone charger or other item with your brand on it, promotional products are a great way to positively impact your company’s success. Reach out to Colonial Promotions today at 336-434-5600 or shop online at colonialpromotions.com.

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