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March 7, 2023

5 Handy Tips To Differentiate Your Customized Promo Products

Are you looking for creative ways to brand your promotional products? Are you stuck in a rut of generic hats, coffee mugs, and water bottles?

Promotional product marketing can be an effective way to promote your business if it's done right. Differentiation is key to making sure your promo products stand out.

Here are 5 handy tips that will help your branded products look different and more attractive than everyone else's! With these tips at hand, you'll be able to create personalized products that people are excited by.

1. Choose Unique Materials

Make sure to use unique materials for every customized promo product you create. Using unique materials helps your product stand out from the crowd and can also show off your creativity and skill. Ask yourself: is there something I could use that no one else has thought of before? Thinking outside of the box will help make your products stand out!

Unique materials may include stone, wood, leather, fur, cloth, metal, and other such materials. You can even combine different types of material together to create a one-of-a-kind item! For example, if you're producing bags, why not mix and match different textiles for an eclectic look? Or fill it with insulation to keep food cool or warm depending on the situation? Think outside the box when designing or customizing a product - the possibilities are endless!

2. Add Special Finishes

Special finishes can help you make your customized promo products stand out from the rest. By adding special finishes, you can give your promotional items a unique look that will grab customers' attention and leave a lasting impression.

The best part about special finishes is that there are limitless possibilities for customizing your promotional products. You can add textures like marble, brushed steel, stone, and wood. Or create horizontal or vertical designs by combining different prints and colors. Glossy shimmering and glowing metallics are also great ways to make a bold statement with your personalized products.

You can even go one step further and add branding elements such as corporate logos, monograms or emblems to turn ordinary looking items into extraordinary keepsakes that are sure to be remembered by recipients. With so many options, it's easy to differentiate your customized promo products with special finishes that truly reflect your brand values and mission statement!

3. Include Personalization

One of the best ways to stand out from the competition when it comes to customized promo products is through personalization. Personalization is an excellent way to make your customers’ promotional merchandise unique and memorable.

You can add personalization options like names, numbers, or images that will make each product truly one-of-a-kind. This will allow customers to better define their individual style and create something special they’ll be proud of every time they wear or use it.

Personalized products may also serve as a reminder of a shared experience or practice, especially if you choose a special mascot or logo that speaks to your customers’ shared values and beliefs. Your customization options may include details like birthdays, anniversaries, names, initials, company logos, slogans – anything you want!

Not only will including personalization on promotional items increase its potential impact and effectiveness on customers but it also allows you to boost your product’s perceived value among those who receive them.

4. Utilize Colorful Designs 

A great way to differentiate your customized promo products is to utilize colorful designs. Bright, cheerful colors on promotional materials like t-shirts and bags will help get the attention of potential customers. Additionally, they can be great conversation starters, allowing customers to ask questions about the product.

Not only will using bright colors on products draw attention but it also indicates that you are selling something new and different. This may encourage more people to questions and learn more about what you are offering. Experiment with different color combinations and even bold text to really make sure your items stand out when compared to other promotional materials.

Keep in mind that color is not just a way to grab attention, but this is also a powerful marketing tool when done correctly. Different colors mean different things, so choose wisely! Make sure your chosen colors are in line with the goals of your business and the message you hope to convey with each piece of customized promo material that you create.

5. Incorporate Technology

The days of plain promotional products are quickly fading with the incorporation of technology. By embracing modern advancements, you can differentiate your customized promo products and bring them to a whole new level.

One of the best ways to incorporate technology is through QR codes as this technology simplifies customer engagement. QR codes offer an easy way for customers to scan and access product information via websites, email signup forms, or even digital coupons redeemable in-store.

You can also use things like USB flash drives which are handy and convenient because they can store music, videos, documents, and more in a portable device. You can customize them with your logo and other important brand details. Tech accessories such as stylish phone cases and laptop stickers are also great for differentiating your company and reinforcing brand visibility.

These technologies give basic promo products a unique twist and create an experience far superior to traditional methods alone!

All in all, creating unique and easily recognizable customized promotional products is essential for any business. Whether you're a small start-up or an established brand, these five helpful tips can help take your customized products to the next level. By getting creative and paying attention to details such as colors, materials, and shapes, you'll be able to make products that truly stand out from the competition.

So don't be afraid to think outside the box! Let your creativity shine through and you’ll soon have promotional materials that draw customers in and keep them coming back for more.

Stand out with Colonial Promotions!

Colonial Promotions is the perfect way to make sure your customized promo products stand out from the competition. With our wide range of options, you can create unique and eye-catching items that will draw attention and get people talking. 

We offer a variety of materials and colors to choose from, so you can create the perfect promotional product for your business. Plus, our team of experts will help you every step of the way to ensure that your customized products are just what you had in mind.

So don't wait any longer to get started on your customized promo products! Contact Colonial Promotions today and let us help you create something truly unique that will make a lasting impression.

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