Promotional gifts and products are things that are given away as a way to promote your company, product, service, or event. There are many types of promotional gifts and products available. Some are expensive, some are cheap, and others are somewhere in between.

But what promotional products should you offer? To help you in answering this question, we'll share with you 10 items every business needs to offer as promotional gifts and products. This can help you start brainstorming ideas for your next promotion.

So let's jump right into it. Here are 10 promotional gifts and products every business needs to offer.

1. Promotional pens

When it comes to promotional pens, there are two main categories: ballpoint pens and fountain pens. Ballpoint pens come in a variety of colors and styles. They're inexpensive, easy to use, and have a long life span. Fountain pens are made from high-quality materials like gold, silver, platinum, and other precious metals. These pens are very popular because they're elegant, classy, and timeless.

Both types of pens are great choices for promoting your brand. But if you want to go all out, choose a pen that matches your brand image. For example, if you sell luxury goods, then go with a fountain pen. If you sell office supplies, then go with a ballpoint pen.

If you don't know which type of pen to buy, then you need to consider your target audience when choosing a pen. Are they going to be using the pen on paper? Will they be using it at home or at work?

If you're giving the pen away as a giveaway item, then make sure it has enough ink to last through several uses. You don't want to run out of ink halfway through the promotion!

2. Promotional mugs

Mugs are another great choice for offering as promotional gifts. They're versatile, affordable, and easy to use. Plus, they fit nicely in any size box or bag. So whether you're shipping them directly to your customers or handing them out during events, mugs are ideal promotional items.

Mugs are usually printed with a logo or slogan that promotes your brand. The best part about mugs is that they come in a wide range of shapes, sizes, and designs. This means that there's no limit to the number of times you can print your logo onto a mug.

You can even customize the design by adding text or images. Just keep in mind that most mugs are made of ceramic, porcelain, or plastic. So make sure that the design won't scratch off easily.

3. Promotional caps

Caps are an excellent choice for offering as promotional giveaways. Not only do they look good, but they also protect your logo from getting scratched off. And since they come in so many different shapes and sizes, you can create custom caps for your customers.

The best thing about caps is that they're affordable. In fact, you can get caps for less than $5 each. This makes them perfect for small businesses who want to give their clients something extra special without breaking the bank.

4. Promotional notebooks

A notebook is an excellent promotional gift for business owners who travel often. Whether you're running errands around town or attending trade shows, you'll always find yourself carrying a notebook.

So why not give one to each client or customer? A personalized notebook makes a thoughtful gift that will help build relationships with new clients.

Personalized notebooks also make great giveaways at tradeshows and conferences. Because they're portable, they're easy to hand out and collect. Plus, they look nice sitting on a shelf or desk.

5. Promotional keychains

Keychains are one of the easiest promotional products to create. All you need is an idea and a few basic tools.

First, brainstorm a list of things that relate to your business. Maybe you sell sports equipment. Or maybe you provide customer service. Whatever it is, put together a shortlist of words, phrases, or images that describe what you do.

Once you have a list of keywords, start looking for keychain-sized objects that match those terms. These could be anything from magnets to mini flash drives.

This simple process makes creating custom keychains quick and easy. Once you've created your keychain, you can give them away at trade shows, conferences, or other events.

6. Promotional stickers

Stickers are small sheets of paper that stick to surfaces. They're often used to decorate walls, windows, or vehicles.

However, they can also serve an important purpose. That's why businesses like to print their logos on them.

Stickers are perfect for promoting products or services. They can be placed anywhere. And because they stick to almost any surface, they're ideal for advertising during special promotions.

For example, you could place them on tables at a restaurant or in stores. Or, you could even attach them to chairs or benches outside a coffee shop.

7. Promotional umbrellas

Umbrellas aren't just for summertime anymore. They're available year round. In fact, they're so versatile that they can be used indoors or outdoors.

They're also a popular giveaway item. So if you need something to promote your business, umbrellas make a smart choice.

Umbrellas are usually made from plastic or aluminum. But you can also find them can also get them custom-made.

This way, you can add your logo or other design elements. It's also possible to imprint them with your company name or slogan.

8. Promotional tote bags

Totes bags are comparable to backpacks. However, they're typically smaller than backpacks and tote bags are usually foldable. 

That makes them ideal for carrying items around town. Because they're compact, they're easy to fit into cars or briefcases.

Totes bags are also convenient for transporting items between locations. For example, you can use one to carry books to school or take your laptop to the library.

Plus, they're inexpensive. So you won't break the bank when buying them in bulk.

 9. Promotional shirts

Shirts are a great way to advertise your brand. They're available in many different styles and sizes.

You can choose from polo shirts, button downs, dress shirts, t-shirts, hoodies, sweatshirts, and more.

You can also customize them by adding your logo or branding. This will help people remember who you are.

10. Promotional tumblers and water bottles

If you want to create a lasting impression, consider giving out promotional tumblers or water bottles.

These items are useful for drinking water or keeping drinks cold. Plus, they look good sitting on a desk or countertop.

So you'll have no trouble finding places where you can put them. You can also purchase them pre-printed with your logo.

Work with us!

If you’re looking for promotional products and gifts that will help your company stand out from the crowd, look no further than Promo Direct. We have everything you could possibly need to promote your brand, including custom t-shirts, hats, mugs, pens, mouse pads, key chains, and much more. And did we mention that we offer free shipping? No matter what kind of business you own, we’ve got you covered. So go ahead and give us a call today to find out more about our wide selection of promotional items and gifts.