Are you struggling to attract and retain customers for your business? Are you looking for an effective and affordable marketing option that can reach customers both old and new?

Promotional products can be one of the most powerful marketing strategies. They not only help create brand visibility, but they also create a direct connection with current and potential customers. Promotional products can help you attract both existing customers and new customers to your business. By distributing branded items such as mugs, hats, t-shirts, and more, you can create a positive association with your company.

In this article, we'll explain why promotional products are one of the best methods for increasing customer reach and loyalty, plus provide tips on how you can utilize them for both your existing and new customers. 

What Are The Benefits of Using Promotional Products to Attract Customers?

Promotional products, such as branded t-shirts, mugs, and keychains, can be a great way to attract both existing customers and new ones. The benefits of using promotional products are numerous.

For existing customers, it can help them show loyalty to your business or brand and encourages them to keep coming back. It also acts as a subtle reminder that your product or service exists! For new customers, it’s a great way to introduce yourself and showcase your brand in an attractive and memorable way. Promotional products give you the opportunity to reach more people without breaking the bank.

Moreover, when people receive something they perceive as valuable with your logo on it - like a personalized mug or t-shirt - they are more likely to become loyal customers over time. Finally, when people use your promotional products from events or marketing campaigns that you’ve done in their area, it will create free advertising for you because everyone will know about the company that gave out the items.

How Can You Reach Both Existing and New Customers with Promotional Products?

When it comes to attracting new customers and keeping your existing ones coming back, there's no better way than offering unique promotional product combinations. After all, who doesn't love receiving a gift with a purchase? Here are some ways to create unique promotional product combinations that will help you reach both existing and new customers:

1. Offer An Exclusive Kit 

A great example is creating an exclusive kit or combination of products that are unique to you and your business, including a promotional product. This can be anything from an energy drink and snacks, to office supplies and branded apparel. Whatever you decide to do, make sure the products you choose are relevant to your target audience and interesting enough that they'll remember your brand.

2. Make a Loyalty Program

Creating a loyalty program is another great way to attract both existing and new customers. A loyalty program rewards customers for their continued patronage, encouraging them to come back and purchase more from your business. You can offer discounts, free promotional products, or exclusive access to certain events or promotions. This will help build customer loyalty and trust in your brand, as well as encourage new customers to try out your products or services.

3. Give A Special Gift Item

Combine the power of branded products with the personalized touch of adding a special gift item along with each purchase. This is sure to create a better experience for your customer and also cause them to become more loyal to your brand. For example, you could include a free pair of socks along with each t-shirt purchase or bundle up pens, keychains, and a mug for a discounted price.

4. Create Discount Levels

You can also attract both types of customers by creating tiered discount levels. For example, if a customer spends a certain amount on products or services then they could get a larger promotional item from you for free. This strategy can help you draw in both new and existing customers because those who have used your product or services will likely be drawn in by the greater value, while potential prospects may also be swayed by the offer since it helps them save money.

5. Provide Customization Options

A great incentive is to add customization options that allow customers to create something unique that they can identify with and which adds an extra bit of value in their eyes. This approach also helps you stand out from competitors who are all offering the same generic promotional products.

6. Have a Referral Program

When you have a referral program, your existing customers and/or followers can refer a friend or family member to your business. When the referred individual completes the transaction, you can reward them with something like a coupon code, special discount, gift card redemption code, or a promotional item. The key is to incentivize referrals to get more people interested in what you're offering.

7. Leverage Social Media

When it comes to promoting through social media, the key is to focus on creativity rather than simply blasting offers across platforms. Consider leveraging promotional products with a witty copy in images or videos, using influencers from within your industry, staging giveaways or contests that reward customers for participation, or creating evergreen content such as infographics or how-tos about your products and services.

8. Host Contests and Giveaways

Put together a contest or giveaway that requires entrants to promote your product or service in some way. Have them post about it on social media, write a blog post about their experience, etc. Then reward the winner with a prize from your store –- a discounted product, gift card, promotional item, or whatever you feel comfortable giving away -- as an added incentive.

9. Incentivize Reviews

One way to entice existing and new customers using promotional products is by offering incentives for leaving reviews. Everyone loves a reward, especially when it's something unique or tangible. Promotional products are a great way to incentivize customers to leave honest feedback about your business.

10. Put Up a Blog With Promotional Items

Blogging is a great way to attract customers and promote your business. You can use your blog to showcase promotional items, such as branded apparel, mugs, pens, and other items. This will help you create an online presence that potential customers can easily find and engage with. Additionally, you can use the blog to share stories about how your products have helped customers or how they’ve been used in creative ways.

11. Utilize Influencers

Utilizing influencers is an excellent way to promote your promotional products and attract both existing customers and new ones. An influencer is someone who has a lot of followers on social media or their own blog or website. When they recommend, endorse, or feature your promotional products, they're providing you with invaluable exposure that could potentially help grow your business.

13. Participate in Trade Shows

Participating in trade shows is a great way to use promotional products to attract new and existing customers. Trade shows are the perfect opportunity to showcase your brand and introduce people to your products or services. Plus, attending trade shows allows you to connect with other businesses in your field and network with industry contacts.

14. Start an Email Newsletter with Promotional Items

Email newsletters are a great way to keep in touch with your existing customers and attract new ones. You can use email newsletters to promote special offers, discounts, and promotional items. Include images of the promotional items you’re offering, as well as descriptions of how they can be used. Additionally, you can include links to your website or social media accounts so that readers can easily find out more about your business.

15. Try Paid Advertising For Promotional Item

Paid advertising is a great way to reach potential customers and promote your promotional items. You can use platforms like Google Ads, Facebook Ads, and Instagram Ads to target specific audiences with ads for your products or services. Additionally, you can use these platforms to create ads specifically for promotional items. This will help you reach new customers who may not have heard of your business before. Paid advertising also allows you to track the success of your campaigns, so you can adjust your strategy as needed.

Reach Your Existing and New Customers With Colonial Promotions!

At Colonial Promotions, we understand the importance of attracting both existing and new customers. We offer a wide range of promotional products that can be used to incentivize reviews, create buzz around your brand, and build relationships with potential customers. Contact us today to learn more about how we can help you reach your existing and new customers!