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October 6, 2021

Keys to Creating a Dynamic Promotional Program to Motivate Your Sales Team

In the world of sales, a motivated sales team is a successful sales team. However, it can sometimes be a challenge to find ways to motivate sales teams and keep them motivated. One great idea is to design a promotional program for your team that is fun, encourages teamwork, helps create a culture of recognition and positive feedback and allows employees the opportunity to earn tangible rewards like desirable items that feature your company’s branding. Here are some key steps to help create a dynamic promotional program that is sure to motivate your sales team!

Program goals

As Steven Covey, author of The 7 Habits of Highly Effective People, says, “Keep the end in mind.” Before designing a promotional program, you must first know what your end goal is. Do you want to increase sales by 25% over last year? Do you want your team to circle back around to current customers and secure repeat orders? Does your team need a boost in morale? Or, do you have a multi-layered goal that encompasses all of the above goals and more? Establish clear and measurable goals that you can easily communicate to your team. While goals do not have to be lofty, definitely make sure they are a stretch. Your sales team will feel even more accomplished if they have to work hard to reach a “push” goal.

If you need help in creating your goals for 2021, Colonial Promotions can help.

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